Integrating Lando Norris music passion into the release of his new can signature with Monster Energy adds yet another layer of authenticity and energy to this collaboration. Known for his music passion, we know his taste goes to  electronic, hip-hop, and Afrobeat influences.

The collaboration uses the diversity of his musical scope as a gateway to consciously celebrate the collective artistic energy that music and Monster generate in both audiences. Lando’s music taste speaks to a wide array of audiences, with the can not just being a product but a cultural statement. It invites the fan to not just drink Lando’s can, but to get into his lifestyle. A lifestyle fueled by passion and creative expression.