🔥 From the Stage to the Can: 13 Years of Making Monster Energy Sound Like It Feels

13 years ago, Monster Energy brought me on board to set the soundtrack for their biggest events across Europe, the Middle East, and Africa. From adrenaline-fueled competitions to massive festivals, I’ve had the chance to shape the energy of Monster through music, creating unforgettable moments along the way.

But Monster isn’t just a drink. It’s a vibe, a culture, a lifestyle. And if there’s one thing I’ve learned over the years, it’s that music has the power to turn a product into an experience.

Now, it’s time to take it to the next level.

What if every can had its own unique sound?

• Ultra White – Crisp, clean energy. Think futuristic electronic vibes with deep, immersive bass.
• Rio Punch – Bold, tropical, and electric. A fusion of Latin beats and hard-hitting percussion.
• Lando Norris’ future can – A collaboration with Lando himself to create, for example, a Spotify playlist.

This isn’t just about drinking Monster Energy. It’s about feeling it. Living it.

I want to bring to Monster what I’ve always done on stage: Give every product its own voice. A voice that people can hear, feel, and connect with.

👊 Let’s take Monster’s identity to the next level – through sound.