After more than 13 incredible years as a DJ representing Monster Energy, I’ve had the privilege of immersing myself in the brand’s culture, participating in countless events, conferences, and campaigns. This journey has given me a deep understanding of Monster’s evolution, its dynamic identity, and the unique connection it shares with its fans.

Today I feel confident to say this, with my expertise in music and branding, I’m in a position to create a complete music identity for Monster Energy that will perfectly align each sub-brand with the right-demanding sound function for its intended audience to enjoy. With this, I am able to find the right genres and artists and coming up with strategies to target and connect their favorite fans.

Monster Energy has always been more than a brand to me—it’s a passion, my all lifestyle. My only wish is to help it reach even more fans, energizing and inspiring people worldwide. Let’s make it happen together!

Best Regards,

Hugo Ribondin