Monster Energy’s fresh Rio Punch can touch musical identity of present-day, aligning itself into genres like House music (and all its sub genres), Raggaeton, and of course more brazilian music like Baile Funk.
By collaborating with ideation-driven artists such as Mochakk and Branko and by sponsoring events like Brunch Electronik and Jardim Sonoro, Monster Energy connects to an energetic, global audience that loves forward mobilization along with a multi-layered cultural experience and sunshine.
Such a partnership proves a deeper connection to newer musical landscapes and reinforces the brand’s dedication to energy, creativity, and innovation. Through this partnership, Rio Punch transcends being a drink into a portal to Brazil, sun and positive energy.
MOCHAKK
Growing up in the midst of skating and hip-hop culture, he found his musical start as a beatmaker before eventually pivoting to electronic music. After discovering house music in particular, he became a dedicated student of the genre and used that to his advantage as he progressively made waves in his home country of Brazil, both as a meticulous producer and mesmerizing performer. In recent months, his presence has gone global as he’s embarked upon an expansive North American tour with multiple sold out dates in tow, dominated a laundry list of festivals internationally, done B2B sets with the likes of Vintage Culture, and is now headed toward a slot at the church, Circoloco this summer. With standout releases like “False Need” via Black Book alongside an exponentially growing fanbase with over 1 million followers, not to mention a smash forthcoming remix for The Martinez Brothers.
BRANKO
João Barbosa AKA Branko first became known on the International scene as the driving creative force in Buraka som Sistema, the worldwide phenomenon whose releases helped create a new attitude towards global sounds. The seminal collective is responsible for reshaping dance music culture and spawning a myriad of sub-genres that shaped the Global Club Music scene and were championed by the producer’s label Enchufada. Branko’s solo work has included several singles, a mixtape, an EP and most recently a debut album entitled ‘Atlas’ on his own label Enchufada, featuring collaborations with artists like Mayra Andrade, Princess Nokia, Mr. Carmack and Okmalumkoolkat, to name a few. While travelling and recording his debut album he developed a web series called Atlas Unfolded showcasing his travels in partnership with Red Bull Music Academy. Most recently the producer has been working on music for artists like M.I.A. and spreading his #EchufadaNaZona brand to the world via London radio NTS.
LISB-ON is a prominent electronic music festival, located in the Keil do Amaral Garden in Lisbon. Famous for its magical atmosphere, it attracts an international audience with a variety of electronic styles, including disco, house, and techno.
The festival stands out forits focus on sustainability and cultural diversity. It is a unique celebration that combines electronic music with Lisbon’s urban culture.
Of course this are just examples and many other artists and events can be related to the new can Rio.
All of them I have contact with, and I can develop a close relationship with them and the brand.